Pamudi Dahanayake
← All work Jan 2020 – Present

Freelance · Since 2020

Brand and print for a soda maker

A continuing engagement independent of the full-time role, running since January 2020 and still active. Marketing collateral, product catalogues, warranty documentation, outdoor banners and user manuals, delivered on a rolling basis.

Client
PT Soda Fresh Indonesia
Engagement
Freelance, rolling
Work
Brand and print

Roll-up banners

Tall roll-up banner: the Sodafresh wordmark and web address stacked over a Home Soda Maker headline set in blue, pink and orange, three ruled claims down the left edge, a CO2 cylinder running the full height of the right, and five soda makers along the foot.
Door sticker edition Roll-up
The companion co-branded roll-up banner, Nourishme Organics locked up with Sodafresh above the same Home Soda Maker headline, a strawberry drink photograph filling the right half and the range of soda makers along the foot.
Co-branded edition Roll-up

The campaign

Landscape campaign creative: Show Us Your Soda Maker set large on the right over a tag-us line and terms, with six boxed soda makers scattered across curved bands of orange, pink and blue on the left.
Campaign Show Us Your Soda Maker Email and social
Three web banner sizes of the same campaign stacked one above another, each running the wordmark and headline on the left, the product cluster through the middle and the tag-us call to action on the right.
Campaign Banner sizes Three ratios, one layout

Apparel

Three hoodie mockups in white, dusty pink and charcoal, each carrying a four-colour stripe band across the chest with the Sodafresh monogram set into it.
Merchandise Hoodies, stripe option Three colourways
Back print artwork on a black t-shirt: The Soda Maker set in distressed capitals beside a bottle silhouette, closed by the Sodafresh wordmark reversed out of a red block.
Merchandise T-shirt, back print Distressed lettering

Print and point of sale

Distributor price sheet: nine bundles in a three-by-three grid, each headed in blue, orange or pink with the pack shot beneath it and the rupiah price on a cut corner, over a footer of cities and contact details.
Distributor price sheet Nine bundles
Store poster locking up Sodafresh with Good Stuff, a café and eco store, over three vertical colour bands, the machine and cylinders framed in a white burst and a CO2 Refill badge in the corner.
Stockist poster Point of sale